Vital Essentials is a leader in the RAW pet food industry. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks, and treats. Locally sourced from America’s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. 

Vital Essentials promise to source whole-animal, butcher cut protein. We’re going to freeze it at the peak of freshness. And then, we’re going to make food that your pet deserves—the quality of a raw diet in the form of treats, toppers, meals, and snacks.

Leave behind pet food that’s over-processed, overrated, and frankly overmatched when it comes to nutrients and enzymes. Give your pets butcher cut protein.