In this video, we demonstrate the correct way to measure your dog for a collar to ensure a good fit. A normal dog collar should be snug but not too tight, there is a rule called “the two finger rule”. In this rule you take your pointer and middle fingers and slide them in between your dog's collar and neck, if your fingers slide in easily but feel snug the collar is perfect. If your fingers can't get in the collar is too tight, and if your fingers are free to move about once inserted the collar is too loose.
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