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Always Dogs, People & Planet 1st

We advocate environmentally sustainable, socially responsible & ethically sourced products for dogs & people. Find out what we stand for.

Vet-Authored Q&A Resources

We work with vet partners to educate and empower our dog community with accurate, vet-authored resources. Learn more at heyVet.

Defining The Highest Standards

The research and work is on us so you don’t have to worry about questionable sources and inflated claims. If it doesn’t meet our standards, it will not be listed.

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