The idea for Puppy Cake came when Kelly Costello, owner and founder of Puppy Cake, was looking at a client’s old cake mix advertisements. As she was looking at the cake mix, she said to herself, “Wouldn’t that be great if they made this for dogs? People love their dogs!” After lots of research and many recipes, Puppy Cake was created! To match the traditional chocolate cake, Puppy Cake Carob Cake Mix was created and to match the traditional yellow cake, Puppy Cake Banana Cake Mix was created. In November 2007, the product launched and quickly became the #1 selling cake mix for dogs in the US.