The story of frashfresh™ is a tender and heartfelt one that blends love, healing, and second chances. It captures one pet parent’s journey from disillusionment to devotion, transforming regret into a mission: To nourish pets with food that feels like love, and to make every ordinary moment last a little longer. 

The founder started frashfresh™ with a team of experts in holistic pet health - one’s an expert in Eastern healing therapies, the other a trusted vet-turned-confidant. Together, they teamed up with responsible farmers all around the world. And set up a first class AVS-certified facility in Singapore to craft fresh food that truly heals from the inside out.