P.L.A.Y was born out of necessity, to find the best bed for its creators' furry bundle of joy, Momo the Pug. From beds to toys, their products are made with our furry family in mind. They are designed with a little twist, a little quirkiness and into something that we would want in our living room or bedroom. The team is serious about caring for the environment. Beds and toys are filled with PlanetFill (R) polyfibre that come from post consumer recycled plastic bottles. In 2015, P.L.A.Y. was upgraded from Silver to Gold by Green America's Green Business Certification Programme. The team believes in giving back by partnering International Fund for Animal Welfare (IFAW), and fronts the Warm Bellies Initiative by contributing mats to shelter animals.